THE JOURNEY STARTS HERE
East Texas Food Bank was in need to create a dynamic, yet functional facility to grow volunteer membership due the community’s increased demand. Eleven Fifty Seven helped further their mission through a design + build + install approach creating an engaging brand experience in their Tyler, Texas facility.
The design approach was to tell the story of the Food Bank’s processes, facts about hunger and how their volunteers are essential for their mission. The Journey Starts Here ideation is told through the genuine photography style and large graphic messaging. In addition, floor decals act as the tour path guiding visitors through the facility.
